Shark Ninja History
Shark Ninja, founded by Mark Rosenzweig
Mark Rosenzweig grew up in Montreal, Canada, with a family
who has a hundred years’ experience in business. As an inventor, entrepreneur,
innovator, creator, and disruptor, Mark became a natural-born tinkerer.
Upon his graduation from the University of Pennysylvania in
1991, Mark badged a B.A. in Psychology and BSc. in Economics (Wharton School).
Mark later came back home in 1994 and then became part of
Jolson Corp, the sewing business of his family. Mark worked as a sales manager
at the time. Mark’s grandparents established Jolson Corp. in 1954. They offered
domestic sewing machines within Montreal with the help of a deal network in
Canada. Mark’s grandparents eventually enlarged their sewing machine family
business and industrial sewing machines were added, which were offered for
sales to the apparel manufacturing industry in Canada.
Mark’s enthusiasm for innovative small appliances pushed him
to seek opportunities to build his personal entrepreneurial business for manufacturing
and selling products across the United States and Canada. Mark established his
own brand name and had all these business processes and operations under it and
was able to manage and build loyalty for the business.
At his house, Mark continually invented more appliances that
were made as a replacement for the common steamers and sweepers that had little
or no change since their invention.
Mark’s goal was to get the cleansing steam to disinfect, rather
than just using toxic chemicals. He was putting babies into consideration such
that when proper cleaning has been done, the kitchen floor should be accessible
to the babies without toxins. This motivated him to develop the transformational
and effective solutions, developed to stand the test of time.
Thanks to his parents, Aviva and Max, who encouraged him to
establish Euro-Pro, an organization established to build amazing and innovative
products everyone would be interested in. The Euro-Pro brand took care of the
first products sales and a few domestic ironing systems were put in place in
Italy and the steam presses followed, other products include food processors
and domestic sewing machines. The first full fiscal year recorded $1 million sales
in 1996.
Other products under the Shark brand include vacuum cleaners
and heated kitchen appliances as well as high-operational blending blades were among
the expansion of Euro-Pro North America and Bravetti brands.
The products attracted a huge audience due to the infomercial
strategy and effective media strategies innovated by Mark. There were also
shopping networks and national television infomercials that featured these
products as more retail partners bought the products. As the host of these
marketing strategy, Mark consistently sold the product and brand stories.
The company eventually recorded a growth of $100 million in
the fiscal year 2000 and by 2003, it was already at $250 million. In fact, Stanley
Rosenzweig, Mark’s brother had to join Mark at Euro-Pro using his substantial
experience with bigger multinational organizations, to assist Mark in pushing
the business to Boston as well as restructure and take it to another success
level.
Entrepreneurs and investors became passionate by their
vocations. This would have been an ordinary hobby for many of them if it was
not a profession. Mark’s passion was his drive to consistently create new
things, which motivated him to use his idea to develop effective innovations
and products which he continuously patent since 2003. For vacuum cleaners and
filter sensor, Patent 7303613 was used, while for deep fryer, patent 7500427
was used, for compact cyclonic bagless type of vacuum cleaner, patent 7341611
was used. From 2003 to 2017, Mark was able to patent numerous innovations collectively
with his creative teams and independently.
Another innovation that was invented in 2007 was the “no
loss of suction” vacuum technology and the Shark steam mops, which at the end
of 2009 fiscal year, increased the sales of the company to more than $400
million. In 2009, Mark Barrocas, a very good friend to Mark, joined the company,
Euro-Pro, and became the President at the time.
Collectively, the two Marks concentrated on innovative
development of products and were able to successfully create a high-quality
manufacturing organization, with the addition of an entire vacuum cleaner and
Ninja kitchen appliances, which pulled more than $500 million in 2010 fiscal
year and by 2013 fiscal year, Euro-Pro hit $1 billion.
The growth of the organization forced an increase in
employment of more than 1,000 associates by SharkNinja at the end of the fiscal
year 2017, with the addition of heated ninja appliances and robotic vacuums, amounting
to close to $2 billion.
Mark’s passion for his professional work never stopped him
from providing supports to different philanthropic establishments and is
particularly interested in helping new medical research at Women’s Hospital,
Mass General Hospital, Brigham, as well as with the American Heart Association.
Mark’s interests in skiing, biking, and tennis never ends. He currently lives
in Boston with his lovely family.
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